On the 30th of January 2015, AFWN hosted a Press / Bloggers brunch at Lekki Phase 1 and it was an informative, interactive session. The visionary behind the AFWN, Ms. Ronke Ademiluyi, Mr. Sola Oyebade (Creative Director), Mr. Abiola Aloba (Co-ordinator) and Ms. Yetty Ogunnubi (Head, PR & Marketing) shared a bit of the exciting line up and show we could expect at this year’s edition but didn’t give everything away. Ms. Ogochukwu Akabogu (Lines by Chaab) gave us a little insight into how she started her label and how her showing at AFWN 2014, led to her being featured in “Music Meets Runway 2014” and a representative from ‘Da Viva’ (AFW Nigeria and London sponsor) talked about the creative relationship they’ve enjoyed with AFW since their maiden London edition in 2011.
This year the list of designers wanting to showcase their collections at AFWN is growing ever so rapidly but if you’re a designer with flair and a unique design aesthetic, don’t hesitate to contact the creative team; who knows, you might be the next designer to watch on the African continent. All I can say is, expect some interesting surprises come May 2015 at Eko Hotel.
Here are some pictures from the day, including previews of some of the designer’s work:
About Africa Fashion Week Nigeria (AFWN)
The Africa Fashion Week Nigeria, AFWN, was established in 2014 to showcase talented fashion designers who remain largely unknown, for the purpose of further strengthening and developing the international competitiveness of Nigeria’s fashion industry.
The Africa Fashion Week Nigeria is a sister event to Africa Fashion Week London, the biggest fashion festival in the UK & Europe for African inspired fashion and owners of the first African concession store inside the plaza on Oxford Street, London, AFWN intends to become an incubator of young creative talents.
The inaugural edition of Africa Fashion Week Nigeria, took place at the Eko Hotel in May 2014. The event showcased over 30 young & upcoming designers to a global audience. We also had veteran designer Abba Folawiyo, and established designers Zizi Cardow and Ade Bakare showcasing at the epoch making event, to further inspire the young designers. Patrons at the occasion were Chief Molade Okoya Thomas, Sen Daisy Danjuma, Erelu Bisi Fayemi, Princess Fifi Ejindu, and Chief Opral Benson.
Ms Abiola Okoya our Global goodwill Ambassador was at hand to ensure the event went with class and panache. She says ‘This will be a great beginning for the designers and I’m proud to be part of a brand that gives opportunity and platform for designers to showcase their works and selling African fashion to the rest of the world’
This year we are also introducing the Education in Fashion Segment of the Fashion Week, as most young designers don’t realise that there are so many different aspects to the fashion industry aside from the runway, red carpet or who wore it best.
This education in fashion seminar will be delivered by a Top Global Fashion Management Company that focuses on Brand Management and Retail Management and shares over 20 years’ experience working in Europe and the USA.
Africa fashion week Nigeria was founded by Ms Ronke Ademiluyi, who is also the founder of Africa Fashion Week London and produced by Sola Oyebade of Mahogany productions.
A D E B A Y O J O N E S
The name Adebayo Jones is synonymous with exquisite fashion. The London-based fashion Designer and style consultant has long been associated with glamour, elegance, opulence, style and he has continued to build an international following for his fashion label over the last two decades.
The multi-award winning Designer Adebayo Jones having completed a humanities degree in the university in 1985, returned to his first love – fashion design – and enrolled in a leading fashion college in London to acquire the requisite skills for his craft. The KING OF COUTURE as he is widely known and referred to in the fashion world and Media, Adebayo Jones believes details will set your work apart… The results are simply outstanding. Renowned for creating his own fabrics and presenting the most lavish and luxurious collection of gowns, his new bridge couture prêt-a-porter collection, also reflects the style and the elegance that has defined his career over the years. It is for this reason that the luxury label – Adebayo Jones – has come to be widely embraced by the fashion Community and public at large. Contact www.adebayojones.com email: email@example.com
K I N G H A K B A L
The King Hakbal ‘ethos’ is all about sartorial elegance. King Hakbal as a brand was put together to cater to every king at heart who is simple, stylish and most importantly classy
King Hakbal was founded by Hakeem Adeyinka Balogun a graduate of mathematics from the prestigious university of Lagos in 2003. King Hakbal is a royal brand.
M A R C O M A R T I N E Z
Marco Martinez is a genuine urban life style brand that was created in 2002 by Creative designer, Paul Ade- Martins, while he was in his fourth year at the University of Lagos. He started out with Label called Monarch with two other friends and later went on to establish his solo label in 2002.
Marco Martinez since then gained acceptance mostly with young people and hip hop Celebrities in Nigeria and has worked with a host of them ever since. The label has since done some epic collaboration with a couple of celebrities, bringing them into the fashion world. Some of his most popular collections/releases are “Boys Are Not Smiling” street wear and DJ Jimmy Jatt Snapback Series.
Marco Martinez has since moved on to release their Men’s shoe collection, LASGIDI Snapbacks, wrist watches and currently about to launch its first collection of sun glasses.Recently, Marco Martinez just concluded a job with Global brands Coca-Cola (Share a Coke) Custom made apparel and Guinness “#MADEOFBLACK” Campaign.
S O U Z A F A S H I O N S
SOUZA is a budding Nigerian women’s wear brand established in 2010 by Accounts graduate Francisca Da-Souza. With a passion for Fashion, the designer creates designs that try to cater to different styles moods for different kind of women providing both ready to wear and haute couture pieces. The SOUZA brand is a juxtaposition of both the western and indigenous cultures as seen in choice of fabrics and designs. email: Franciscadasouza@me.com , Twitter/Instagram- @souzafashion Pr& Media Relations: firstname.lastname@example.org
J R E A S O N
Jreason is a brand that caters for both sexes, founded 3yrs ago on July 14 by Jide adedeji. The brand’s resolve is to design looks for the young and daring teenager with an appeal for trends, style and class. From casuals to sophisticated designs jreason is all about expression.
Contact: impeccablegentleman.com email: email@example.com
À S À K É O G É
Designs and produces limited edition ready to wear and one-off garments for the fashion forward woman. Each garment is tailored with attention to detail and emphasis on the feminine silhouette. The ethos of the label is individuality and uniqueness, it’s a brand for pace setters not fashion followers. The couture collection usually features exotic African animals and scenery hand painted with jewel embellishments while the ready to wear collection features cutting edge designs in bold prints and tailored silhouettes while a made to measure services is available for occasion and everyday wear.
The limited edition ready to wear is a solution to the fashion victim who finds it easier to follow high street trends as AsakeOge instead designs and produces original, contemporary pieces that set the trend. As well as being available online, bespoke services are also offered for that one-off outfit you need to stand out in the crowd.
Designer Asake says, “My passion for individuality is apparent in every work I create, for me the wow-factor is non-negotiable in my hand made garments. I love to enter a room and make heads turn.”
A N U B A C O U T U R E
Anuba Couture is a high-rising fashion brand, which started 8years ago, with an aim to reinvent style as a whole… We cater to both Male and Female client; ranging from kaftans, suits, shirts, blouses, dresses, bridal wear etc. Born March 20th 1983, Anumudu Uba, the brainchild of Anuba Couture, who believes in setting trends with both local indigenous and western fabrics/ designs, hails from Imo State.
Our clientele ranges from individuals, celebrities, professionals and the likes. We’ve clothed celebrities like Eva, Dr.Sid, Essence, Late Goldie, Durella (for Big Friday Show), seasoned UK based Designer, Adebayo Jones (For his 50th Birthday Dinner in the UK). Our designs are borne out of the need for the upwardly mobile man or woman to express his or her style with a push from our array of Up-tempo designs…
Contact: Samples of our designs can be seen on our Instagram page: @anuba_couture0 email: firstname.lastname@example.org
L I N E S B Y C H A A B
Lines by chaab is a fashion design outfit dedicated to highlighting the lines and curves of the everyday woman while paying utmost attention to detail. LBC exists to present to its customers different clothing options ranging from hand embellished clothing to stunning texture play, colour play as well as pattern play in the unique art of mix and match as never seen before. The Lines by Chaab label is known for its sexy, classy and timeless pieces. LBC is dedicated to creating fashion trends. Its style ranges from youthful and free-spirited to mature sophisticated and above all comfortable.
Lines by chaab was founded by a young eccentric Nigerian linguist Miss Akabogu Ogochukwu, who translates her love for languages and art into a universal language…..fashion. LBC cuts across all lingual boundaries uniting all and telling their cultural stories through lines, shapes, prints, colour and unique patterns.
O V E M S F A S H I O N
Ovemsfashion Originated from my passion to make clothes that interprets aesthetics and speak class. I’ve always wanted this spectrum and not the regular fashion idiosyncrasies seen on the streets. Personally, fashion should trend with style, comfort and class, not via religious or societal judgements. Ovemsfashion is simply a taste of class; our designs are edgy yet soft. We are a bespoke and ready to wear fashion brand with the visionary of going across countries.
Vovwe Omoko CreativeDirector: ovemsfashion contact: email@example.com
O M A E M I H E
OmaEmihe is the growing clothe line label of DACsignature brands. Our clothing speaks to the sophisticated and classy, the dramatic and edgy, the simple, the peppy, etc. All style personalities are served luxuriously. Our designs are approachable, comfortable and fashionably stylish. We make it our mission to understand what men and women need to feel like, to make you look your best and show up the best. With our designs, everyone can find a piece of themselves in the fashion world.
We have one womens’ collection so far, which is the debut collection “urban expressions”. Urban expressions is chick, sophisticated, trendy and urban, dipped in African tones. The collection expresses the upbeat lifestyle, tastes and fashion needs of the urban African woman, paying no regards to size. The collection includes ranges of playsuits, jumpsuits, wrap dresses, crop tops, skater skirts, midis, maxis etc, stylishly designed with Ankara prints, laces, denim, chiffon etc. Our other products include bespoke collections, luxury wears. We are currently working on releasing subsequent men and womens’ wear collections, staying abreast of the trends for business and brand survival.
“OmaEmihe”connotes a meaning in Ibo that simply says “we are good at what we do”. Our success story is consistent and progressive.
DACsignature. Contact: firstname.lastname@example.org