St. Eve West African Fashion Show: Promoting designers and the industry

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The organizing committee of the St. Eve West African Fashion Show has revealed that the event, scheduled to take place on November 28th and 29th at the Eko Hotels and Suites, Victoria Island Lagos, will bring enormous benefits for fashion designers and boost the region’s fashion industry.

The annual fashion show, which is in its third year, will be showcasing collections of established and emerging designers from Nigeria, Ghana and Cameroun.

According to the organizers, this year’s event is putting the spotlight on the fashion designers and has been designed to help project the business side of the participating brands.

“With this year’s show, we want to market designers as much as possible. Our ideology at St Eve West African Fashion Show is that one day, people here (in Nigeria) can be proud to say they’re wearing an indigenous fashion label just as they are proud to mention foreign brands. This year, our show’s theme is Fashion is Art, Art is Fashion. “The St. Eve West African Fashion Show is a good avenue to project fashion the way it should be projected”, explained Evelyn Okere, Managing Director, St Eve Concept and Chief Coordinator of the St. Eve West African Fashion Show.

The St. Eve West African Fashion Show has been endorsed by the Fashion Designers Association of Nigeria (FADAN), with a few of the association’s top designers set to participate at the event. Evelyn Okere believes this partnership is only going to yield multiple positive rewards for all participants.

“Together with the FADAN and her current president Funmi Ajila-Ladipo, we are all working to see that Nigeria is seen as a fashion city just as you go to New York and you know you are in a fashion city.”

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